Delonte West is one crazy ass dude, but this idea is pure Genius. I mean think about it for a second. They're already one of the most known companies in the world and their slogan fits perfectly. "Just do it." I mean why would they not do this? Every young guy in the freaking world would drop a couple extra pennies to have a Nike check on their condom. Just strait boss. I just hope Delonte West and LeBron James mom make the first commercial together.